Segata Sanshiro

Anyone into video games will easily recognize franchised mascots like Super Mario, Link, Sonic, etc. But does anyone remember Segata Sanshiro?

Segata Sanshiro was a Sega Saturn mascot based loosely off of Sugata Sanshiro, founder of Judo. He was featured in 20 different commercials in Japan.

Got this from Joystiq. They have an embedded video showing Sanshiro’s final commercial.

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