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3 Golden Rules of Personal Branding

Investing in your personal brand沙巴体育怎么玩 is one of the most sound investments that you should take. Personal branding is a process by which you market yourself to the rest of the world. But why should you brand yourself?

Dr. Khyati Shetty, Executive Coach, Faculty of Business in Curtin University shares the 4 Golden Rules:

  • Define your aspirations
  • Craft a niche for yourself
  • Communicate your brand in-person and online too
  • Stay authentic and consistent

The following transcript is auto-generated from Youtube

hello my name is Dr. Khyati Shetty and
I’m the head of School of Business in
the School of Humanities at Curtin
University to buy whether you’re the CEO
of a mega brand a stay-at-home mom a
college student or the owner of a cat’s
paw investing in your personal brand is
one of the most sound investment
decisions you could take personal
branding a concept that the entire
corporate world is going gaga about but
I know a lot of people still are very
oblivious to the concept of personal
branding personal branding is a process
by which you market yourselves to the
rest of the world now I know a lot of
people out there will be sitting there
and saying personal branding but I’m not
a product or a service so why should i
brand myself or you would sit there and
say I do not have a personal brand now
here’s a little news flash for you you
each and every one of you sitting out
there already has a personal brand
whether you’ve thought about it or not
whether you know it or not so the
question that you should be asking
yourself is not about should I have a
personal brand or not the question that
you should rather ask yourself is am I
going to manage my personal brand or not
when it comes to personal branding we
have a three-step process step 1 begins
with defining your aspirations it’s very
essential that you need to understand
where you are to decide where you want
to go and personal branding is all about
being intentional about the direction
you want to take step 2 begins with
crafting and niche for yourself or a
unique selling proposition as we call it
in marketing it’s very essential that
you understand what is that one thing
that makes you stand
out of the clutter in the market step 3
begins with communicating your grant
both as a person and online as well now
let’s accept it today
we’re in a world where your online
presence could be a strongest asset or
your biggest liability the recruiters
these days just don’t look at your
resumes and your cover letters to decide
whether they’re gonna hire you or not
there’s a lot of information that they
seek online as well so it’s almost like
having a digital tattoo for yourself in
the online world you really want to be
taking care of your online presence to
decide that you’re doing the right thing
and the most important thing the one
golden thread that goes along all
through these three steps stay attentive
and consistent it’s very important that
you continue to be yourself all
throughout your branding process because
like they say it popularly you rather be
the best version of your first self
rather than be the second best version
of someone else thank you and have fun
creating a personal brand for yourself
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沙巴体育怎么玩 please post your comments thank you

About the Speaker

a recipient of the global training and leadership award-2017, gcc women leaders award- 2017 and top 100 global training minds-2018, dr. khyati shetty is an executive coach and innovation facilitator. she started her career in the area of corporate strategy, market potential estimation, product development and branding.

沙巴体育怎么玩khyati is a certified co-active coach (cpcc) from cti, usa, a professional co-active coach from the coach training institute, usa, and a certified psychometric test professional (cptp) accredited assessor by cami, usa and nlp certified.

she is also certified in transactional analysis, from the international transactional analysis association, and also completed the most advanced level of train the trainers from the prestigious industry leader carlton advanced management institute (usa).she holds a degree in mba (marketing), post graduate degree in human resource management and a doctorate in brand personality congruence. she currently works as an executive coach and faculty of business with curtin university, dubai. people are her passion and her motto is, “passion can drive you crazy but is there any other way to live!”

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